It's a banner day for mis-reading things. Here's two of the more noteworthy:
- In an article on online advertising, I saw a reference to "dick-through rate". Oddly, since I was looking at FaceBook ad information, this might not be the wrong term to use.
- An article on batch processing items in a certain database was titled "Bringing Up Batch." I read "Bringing Up Bach". Thought maybe the company had a new product line named for the composer.

